HP Print

While working at Publicis & Hal Riney, I helped develop numerous print campaigns for Hewlett-Packard’s famed printers and inks. At that time, HP wanted to make their brand more relevant to a younger audience, so there was a huge push to incorporate design in the spirit of Saul Bass and Paul Rand. Bold, vibrant design was a huge ingredient in every piece of work we created. I let my imagination run wild and kept an archive of every ad created. Most of these are un-produced, but I’m proud of the body of work.